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Whey protein is considered a complete protein as it contains all 9 essential amino acids. It is low in lactose content. There are many benefits associated with the consumption of whey protein, and researchers are constantly finding new possible therapeutic properties.
Whey protein concentrates (WPC) are an important group of whey-based food ingredients. They are used in confectionery products, cereal and nutrition bars, processed cheeses, baked goods, sports beverages and muscle gain formulations.
In the United Kingdom, the growing importance of fitness and clinical nutrition is expected to provide a significant boost to the whey protein market. The geriatric population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe.
Each serving of the world’s best-selling whey protein powder provides 24 grams of high-quality whey protein primarily from Whey Protein Isolate, which has had excess carbohydrates, fat, and lactose ‘isolated’ out using sophisticated filtering technologies. The powder is also instantized for easy mixing using just a glass and spoon.
Mix about one scoop of the powder into 6 to 8 fluid ounces of cold water, milk or other beverage. Stir, shake or blend until dissolved. For best results, mix up your shake 30 to 60 minutes after your workout or use as an anytime snack in your balanced diet.