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Reitmans Ltd. is a Canadian retailing company, specializing in women’s clothing. The company operated several store brands, including Reitmans, R.W. & Company, Penningtons, Addition-Elle, Thyme Maternity, Cassis, Smart Set and Hyba.
Reitmans is Canada’s largest women’s clothing specialty chain. There are 270 Reitmans stores, with stores in all ten provinces and two of Canada’s three territories. RW&CO. caters to men and women aged 25 to 40. It is the only chain in the Reitmans group that caters to both women and men.
Reitmans’ used the motto Fits your beautiful, changed from Designed for real life. In fall 2004, Reitmans used this slogan to advertise, saying: Life is a catwalk. Have fun with it!. Reitmans stores organized into operating chains aimed at different market segments.
Penningtons is part of the Reitmans Limited Company, also affiliated with RW&CO, Reitmans, Addition Elle, Thyme Maternity and hyba. Their 135 stores sell denim, lingerie, sportswear, activewear, and seasonal wear.