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Between 1968 and 1970, Capitol Records released six singles and a Grammy Award -nominated album by Mississippi Fred McDowell. Revenue from record releases was minimal, however, and Malaco survived doing jingles, booking bands, promoting concerts, and renting the studio for custom projects.
A common advertising jingle, usually among local businesses, in which the phone number of the service is sung. This makes it much easier to remember than if it were simply spoken. These jingles tend to be quite catchy. This may also be combined with a Spelling Song.
The top 10 advertising jingles of all time are: McDonald’s “I’m Lovin’ It”. Kit Kat® “Give Me a Break”. Oscar Mayer “I Wish I Was an Oscar Mayer Weiner”. Subway “Five Dollar Foot Long”. Empire “800 Number”. State Farm “Like a Good Neighbor”. Lucky Charms “They’re Magically Delicious”.
Jenny Craig has a phone number jingle: 1-800-JENNY20. Or, for those who grew up in the ’90s, 1-800-94JENNY. This actually changed every year up to 2000 (95JENNY, 96JENNY, etc.). And the number was actually sung as Jenny 2000 in that year, though the number was technically the current JENNY20.
The word most often associated with jingles is “earworm.” These songs wiggle into our brains and hearts, making us remember the brands when we need them most. Even if you’re not the world’s best singer, you can still use jingles in your advertising campaigns. Worst case scenario, there’s always Barry Manilow.