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Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business, and earn the right to referral business.
CRM stands for customer relationship management, which goes far beyond chasing leads and closing sales. Zendesk integrates smoothly with CRM software packages. The result is better customer relationships.
By the late 1980s, several airlines had developed and were delivering CRM training. Although individual situational awareness was still a focal point, the greater objective shifted to that of the group dynamic (so much so that what was initially called cockpit resource management eventually became crew resource management.)
CRM training is now a mandated requirement for commercial pilots working under most regulatory bodies worldwide, including the FAA (U.S.) and EASA (Europe). Following the lead of the commercial airline industry, the U.S. Department of Defense began formally training its air crews in CRM in the mid 1980s.
Although an organization’s training procedures emphasize error-managing techniques, culture-specific CRM for flight crews of all languages and cultures most likely will help crewmembers interact better, personally and professionally, and their cultural differences will be viewed as strengths, not shortcomings, by top management. 9