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An NBO differs in that it is typically sent after a purchase or order has been made and is designed to be relevant and complementary to that purchase. Examples of NBOs in other industries Let’s take a brief look at some real world NBO examples in other industries: In retailing, Amazon is perhaps the best practitioner of NBOs.
Gathering data is perhaps the part requiring the most preparation in designing an NBO. You’ll want to utilize every data source you can to assemble a detailed profile of your customer, including demographics, psychographics, purchase history, the itinerary the customer is traveling on, who he/she is traveling with, etc.