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In contrast to mainstream mass media, alternative media tend to be non-commercial projects that advocate the interests of those excluded from the mainstream, for example, the poor, political and ethnic minorities, labor groups, and LGBT identities.
Examples of cool media include the telephone and television, which require more sensory involvement of the participant. From Wikipedia: Hot media are generally, but not absolutely, visual media; for example, print occupies visual space and is hot.
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› the internet, newspapers, magazines, television, etc., considered as a group: the local/national media media attention/coverage/hype/reports The issue has been much discussed in the media. the news media There was a tremendous amount of media coverage of the funeral of Princess Diana. The issue has been much discussed in the media.
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