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Aside from its domestic market in Turkey, where it has 84% market share, Efes exports to over 50 markets in Africa, Asia, Europe, North America, and Oceania. In the UK, it is sold by the Wetherspoons pub chain.
Muhtar Kent, chairman and chief executive officer (CEO) of The Coca-Cola Company, was the top executive of Efes Beverage Group from 1999 through 2005. The current president of the group is Alejandro Jimenez, who also has worked at Coca-Cola and their subsidiary company Panamco between 1973 and 2001.